Deep Transformation Coaching is a holistic and long-term coaching approach that aims to create profound and lasting change at the core of an individual, team, or organization. It addresses deeply ingrained habits, beliefs, and cultural shifts, seeking to bring about significant transformation in mindset, behavior, and practices.

Focus Coaching is a specific and targeted coaching approach designed to address particular issues, skills, or goals. It concentrates on a narrow scope, emphasizing short-term improvements in specific areas of an individual’s or organization’s performance. The coaching process is often brief and aims to achieve a defined goal or skill enhancement

Deep Transformation Coaching and Focus Coaching are two distinct coaching approaches, each with its own characteristics and goals.

Deep Transformation Coaching:

• Goal: Deep Transformation Coaching aims to bring about profound and holistic changes in an individual, team, or organization. It seeks to address core issues, mindset shifts, and cultural transformations.
• Scope: This form of coaching delves deeply into all aspects of an individual’s or organization’s practices, values, and beliefs. It may involve broad changes in culture, processes, and behaviors.
• Duration: Deep Transformation Coaching tends to be a long-term, ongoing process that may extend over an extended period, possibly involving multiple coaching sessions.
• Examples: A deep transformation coach might work with an organization to fundamentally shift its culture to become more Agile or customer-centric. They may address deeply ingrained habits and practices.

Focus Coaching:

• Goal: Focus Coaching is more specific and targeted. It seeks to address a particular issue, skill, or goal. The aim is to concentrate coaching efforts on a specific area of improvement.
• Scope: This coaching approach is narrower in scope, concentrating on particular aspects of an individual’s or organization’s performance or behavior.
• Duration: Focus Coaching is often shorter in duration, with a clear goal and a defined endpoint once that goal is achieved.
• Examples: Focus Coaching might be used to enhance a team’s collaboration, improve a product owner’s backlog management, or boost an individual’s public speaking skills.

In summary, Deep Transformation Coaching is about comprehensive, long-term, and profound change across multiple aspects, while Focus Coaching is more specific, short-term, and concentrated on a particular area of improvement. The choice between these coaching approaches depends on the desired outcomes, the level of change needed, and the timeframe in which change is expected.